Any parent knows that planning birthday parties for their child can be a lot of pressure! You’re not only thinking about your kid but also everyone else’s children too. Our goal was to grab the attention of parents with young kids and increase birthday party bookings at Sky Zone. Introducing the 'For Every Kid' Campaign, where we showed mama that booking a birthday at Sky Zone is a no-brainer! I conceptualized this entire campaign and directed the project through post-production.