Summer Go-occasion: Unlocked

CCTV, Digital (Social, Website, Email, Meta), Print (In-Store Signage)

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What makes a summer road trip truly unforgettable? It’s all the unique possibilities you discover along the way. With Red Roof's Rest + Repeat promotion, our summer campaign that I wrote and directed invited travelers to make the most of every opportunity—whether it’s a family vacation, a spontaneous road trip, or a pet-friendly getaway.