As Associate Creative Director for Fresh Thyme's 2024 holiday campaign, I collaborated closely with the Creative Director to craft a compelling concept that positioned Fresh Thyme as the go-to destination for holiday ingredients and meals. I led the visual direction and art department through every stage of execution, from initial ideation to final edits and design delivery. Our campaign emphasized Fresh Thyme's commitment to quality, featuring sensory-rich storytelling and warm, emotive visuals that highlighted their exceptional ingredients and community connections. The assets, spanning video, lifestyle photography, and studio photography, were designed to inspire trust and drive engagement across digital and social platforms, delivering on the message: "This time of year, only the best will do—and Fresh Thyme has it."

Fresh Thyme Holiday

CCTV, Digital (Meta, Display Ads, Organic Social) DOOH, & Print (In-Store Signage)