For generations, Fana has taken great pride and pleasure in crafting stunning jewelry that celebrates the unique love between couples. With brand Brand Awareness as Fana’s top goal, I led the initiative to create and element a campaign-based creative strategy for their social media platforms. 

 

Our team partnered with Fana to develop the #WeDo campaign. This campaign focuses on the inclusive nature of love. Our strategy was to showcase the everyday moments that couples go through to strengthen relationships and foster audience engagement. To increase brand trust and add value, we adopted an organic approach in our photography, videography, and social implementation strategies. 

I conceptualized this campaign and directed the project through post-production.