One Night brings together hundreds of students from all 14 Seacoast campuses throughout North & South Carolina for an experience created just for them. Overseeing the creative direction and digital experience, our team designed environments that strategically met students where they were. Through culturally relevant design and video content, we engaged students during the produced events and on social media platforms. We utilized advanced technology, unique creative design concepts, and audio/visual strategies to curate screen designs and videography, as well as social media content. Our strategy had one goal in mind; develop relationships and build trust with our students.