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Creative Director

Agency: Acadia

Brown & Company

Brown & Company, an Atlanta-based family-owned jeweler with two of the largest independent jewelry stores in the nation, provides a wide range of offerings, from top-designer fashion jewelry and high-end timepieces to the city's largest selection of diamond engagement rings. Tasked with enhancing their creative presence, I led a team of creatives to develop and execute several impactful creative campaigns. In one year, we elevated the Brown & Company visual brand identity and expanded our creative beyond social media into paid media, print, and OOH advertising.

From $10k studio shoots for social media to impactful $70K+ productions to support cross-channel usage

Buckhead Bred Campaign

Digital (Social, Website, Email, Meta), OOH

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**Additional low-fi creative (Controlled User Generated Content) produced in-house, directed by me.

Brown & Company’s marketing manager tasked Acadia’s creative team to create assets for their new store opening. Leading the campaign's creative direction, I concepted and directed a campaign that encapsulated the essence of wanderlust as Brown & Company embarked on its journey from one Atlanta location to another, ensuring that its legacy as Atlanta's premier jewelry brand continued to shine brightly.

Art Director/On-Set Director: Joseph Guy

Creative Producer: Chris Vidal

Photographer: Frederic Cisneros

Videographer: Emily Armistead

In 2023, we dared to think outside the box, and the risk paid off significantly.

  • Video Content: Recognized the rising impact of video content on social media and rose to the challenge by creating our account's highest-performing videos.

  • Storytelling: Used a compelling narrative to define and communicate the brand essence, increasing top-of-funnel brand awareness.

  • Cross-Channel Use: Developed quality assets applicable across diverse marketing channels, ensuring a unified and recognizable brand presence on various platforms.

  • Facebook impressions increased by 79%

  • Instagram impressions increased by 27%

22' Winter Campaign

Digital (Social, Website, Email, Meta)

24' Spring Campaign

Digital (Social, Website, Email, Meta), OOH, & Print (In-Store Signage)

23' Summer Campaign

Digital (Social, Website, Email, Meta), OOH, & Print (In-Store Signage)

23' Spring Campaign

Digital (Social, Website, Email, Meta), OOH, & Print (In-Store Signage)

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