CREATIVE DIRECTOR + ART DIRECTOR
Creative Director
Agency: Acadia
Brown & Company
Brown & Company, an Atlanta-based family-owned jeweler with two of the largest independent jewelry stores in the nation, provides a wide range of offerings, from top-designer fashion jewelry and high-end timepieces to the city's largest selection of diamond engagement rings. Tasked with enhancing their creative presence, I led a team of creatives to develop and execute several impactful creative campaigns. In one year, we elevated the Brown & Company visual brand identity and expanded our creative beyond social media into paid media, print, and OOH advertising.
From $10k studio shoots for social media to impactful $70K+ productions to support cross-channel usage
Buckhead Bred Campaign
Digital (Social, Website, Email, Meta), OOH
**Additional low-fi creative (Controlled User Generated Content) produced in-house, directed by me.
Brown & Company’s marketing manager tasked Acadia’s creative team to create assets for their new store opening. Leading the campaign's creative direction, I concepted and directed a campaign that encapsulated the essence of wanderlust as Brown & Company embarked on its journey from one Atlanta location to another, ensuring that its legacy as Atlanta's premier jewelry brand continued to shine brightly.
Art Director/On-Set Director: Joseph Guy
Creative Producer: Chris Vidal
Photographer: Frederic Cisneros
Videographer: Emily Armistead
In 2023, we dared to think outside the box, and the risk paid off significantly.
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Video Content: Recognized the rising impact of video content on social media and rose to the challenge by creating our account's highest-performing videos.
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Storytelling: Used a compelling narrative to define and communicate the brand essence, increasing top-of-funnel brand awareness.
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Cross-Channel Use: Developed quality assets applicable across diverse marketing channels, ensuring a unified and recognizable brand presence on various platforms.
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Facebook impressions increased by 79%
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Instagram impressions increased by 27%
22' Winter Campaign
Digital (Social, Website, Email, Meta)
24' Spring Campaign
Digital (Social, Website, Email, Meta), OOH, & Print (In-Store Signage)
23' Summer Campaign
Digital (Social, Website, Email, Meta), OOH, & Print (In-Store Signage)
23' Spring Campaign
Digital (Social, Website, Email, Meta), OOH, & Print (In-Store Signage)